Picolax

An advertising campaign for Farmak, the leading Ukrainian pharmaceutical company.
The small world, an allusive human organism and the characters impersonating the preparation itself were created for the Picolax medicine advertisement. An easy and safe organism purification process was vividly and positively visualized by means of ironic plasticine animation.
Apart from this 30’ TV spot, there were created and shot different situations with these characters for other advertising materials.